GoFundraise | Online Fundraising


Imagination and planning are key to fundraising!

In this section:
1. How to effectively fundraise
2. What more I can do?
3. How your workplace can get involved
4. How your friends and family can assist you


How to effectively fundraise

  • Find a school to support you. The AGF can potentially give a presentation to students on bike rider safety. If a student body does some fundraising you could spread awareness and benefit from the links created.
  • Connect with your local social and business groups and encourage a corporate fundraising initiative. The AGF can present to the groups, explaining the need for change and the role you are playing in improving bike rider safety.
  • Make a substantial personal contribution to show your supporters your commitment. Remember it is tax deductible. By increasing your personal contribution it will take some pressure off ensuring you reach the minimum $7,500 fundraising requirement.
  • Many employers offer dollar matching incentives for employees involved in fundraising. Speak to your employer, explain what you are doing and if they don't offer a matching incentive, encourage them to become involved.
  • Consider your business and social networks and how these can be used create further awareness of your fundraising efforts or even create opportunities to tap into existing events that could help you reach your goal.
  • Connect with community groups such as Rotary, Lions etc. They are often looking at projects to distribute their money.
  • Research the grants available from your local council. Our fundraising dollars are fed back into councils so they often see good value in supporting your safety initiative when it directly impacts their own area.


Some of the finer detail:


  • Target those that will give the larger sums first so visitors to your site are influenced by what is being generated.
  • Start your fundraising efforts early and cast your net wide.
  • Make your emails personal and follow up with a phone call for the extra personal touch whenever you can.
  • Concentrate your efforts and keep the momentum going. Don't stop and start - it's soul destroying!
  • People like to get something when they give. Identify what you can offer, maybe tickets, gift vouchers, an AGF presentation, lunch, or an event?
  • Tap into the enthusiasm for cycling by riding on another event; for example Amy's Gran Fondo in September. It is during these events that cycling awareness is high in the community. 


Regularly communicate with your social network providing updates on your efforts to keep them engaged. A newsletter is a good way to keep your friends, family and colleagues involved in what you are doing for charity. Include sections such as:

  • What I did this week
  • Current fundraising total and fundraising target
  • The link to your fundraising page
  • Details of fundraising events
  • Facts about your charity
  • Photos


Remember: you are not only fundraising, you are also spreading awareness about the Amy Gillett Foundation and the need for improved bike rider safety.


Forward to a friend: make the most of viral marketing and ask supporters to forward your email and let others know about your efforts.


Update your Page: update your page on a regular basis, this will allow your sponsors to go the distance with you. You can do this by changing your photo and editing your personal message on a weekly basis.


Email signature: add the link of your fundraising page to your email signature so others can learn about your fundraising drive. The AGF will help you create a customised signature block for inclusion in all your communications.


What more I can do?


Local/Community Newspaper: write to your local newspaper in the form of a press release. Remember journalists like to take exerts, it is better to write in third person. Tell your story, why you wanted to get involved, what you are in training for. Just remember to include your fundraising page link so you can receive donations!


Create a Flyer: you can use the same information as you have used for the email updates and simply print and stick them around your local area. The AGF can assist in creating a customised flyer for you to either print and leave at strategic locations, or to distribute via email.


Donations instead of Gifts: this is a great one, and it is very easy to do. On your birthday party invitation (for example) just simply state, "no presents please donate to my chosen charity" and add your GoFundraise link.


How your workplace can get involved:


Dollar Matching:  go to your employer or HR manager in person and request that they dollar match what you raise. Why not offer to display their company logo on your fundraising page?


Posters/Flyers: put posters up around the office, letting people see what you are doing and let them know how they can support you.


How your family can assist you:


A personal story to tell: having a positive avenue to remember a loved one is cathartic, just make sure everyone involved is on board. It is sensitive to include your family and those affected. 


Brainstorming: get your family involved by brainstorming ideas with them, tap into their networks and piggy back on their inspiration.


What we can do here: we are happy to talk you through these aspects and would be honoured to help you in this process.





AGF App - Scan the QR code below

If you haven't done so already, scan the QR code below, or search Amy Gillett in your App Store to download the AGF App to be kept in touch with the latest information from the Foundation including updates relating to registrations opening for Amy's Gran Fondo 2016.

The AGF App also allows you to keep up to date with messages, directions to key event locations including safety briefings & bus stops, access sponsor discounts and more.







Amy's Share the Road Tour 2017
  • Raised So Far
  • $102,855.41
  • Help us raise vital funds

Top Individuals

  • Matt Kirwan-Hamilton Luke, Rachel and Hyphen's 2017 Tour $15,700.16
  • Lindy Shelmerdine Lindy's Sydney or Bust! 2017 $10,000.00
  • Lucy Kennedy Lucy's 2017 Share the Road Tour $7,734.00
  • Jon Irvine I agreed to do what? $7,667.95
  • Gina Ricardo Gina's Wiggle 2017 Tour $7,520.00
  • Tim Kehoe Tim's 2017 Tour $7,503.50
  • Shaun Mooney STRT 2017 $7,500.00
  • Keith Harris Keith's 3rd Tour $7,500.00
  • Brett Schweitzer Brett's 2017 tour $7,500.00
  • Shaun Gatter Shaun's 2017 Tour $7,500.00
  • Matt Dimattina There Is No Finish Line $3,867.00
  • Ryan McQueen Ryan's Share the Road Tour 2017 $3,764.00
  • Michael Farrington No ID required $3,620.80
  • Andy Sheats Andy's 2017 Share the Road Tour $1,520.00
  • Justin Watts Sub4's 2017 Tour $1,000.00
  • Chris Mallalue Chris Mallalue $500.00
  • David Moffatt David's 2017 STRT $500.00
  • Mark Textor Mark Textor 2017 Share the Road Tour $500.00
  • Paul Visentini Visa's 2017 Amy's Share the Road Tour $458.00
  • Rachael Taylor Rach's 2017 Share the Road Tour $250.00
  • Daniel Liptak Daniel's 2017 Epic Tour $250.00
  • Warwick Brown Warwick Brown $250.00
  • David Moffatt David Moffatt $250.00
  • Mal Grimmond Toll In Numbers $0.00